Head of Marketing

Director / Vice President of Marketing / Head of Marketing

We are looking for an experienced Head of Marketing to join the team of a Polish company specializing in developing cardiac diagnostic solutions based on artificial intelligence and non-invasive methods.

Main responsibilities:

• Recruit and manage all marketing personnel including product manager(s), graphic designer, and digital content creators

• Implement pricing and product positioning strategies that accelerate sales of existing hardware and software product lines

• Develop product launch plans for new software products including NextGen with DRAI and VCAST

• Collaborate with technology and sales leadership to identify and manage physician Key Opinion Leaders (KOLs).

• Create user requirement and voice of customer documents that help guide product requirement strategies which better position products in the healthcare market

• Assist CFO with investor and supervisory board presentations

• Manage and measure ROI of conference strategy

• Be the key face to societies, conferences, press, and other relevant third-party entities

• Consult market research to assess current trends and brand awareness

• Identify market segment trends and competitive product positions to identify opportunities

• Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience

• Quantify market penetration and awareness metrics and improve performance

Requirements and experience:

• BA/BS degree or equivalent relevant experience

• 10+ years of a proven track record of the leading the marketing function in a software or medical device company

• Experience with some subset of the following: medical imaging, image-guided interventions, vascular surgery, capital and consumable medical devices

• Strong leadership skills and ability to recruit marketing resources

• In-depth knowledge of market research data, data analysis and statistics

• Hands on experience with marketing software and tools

• Outstanding communication, presentation and leadership skills

• Strong relationship-building skills with respect to both internal and external personnel

• Ability to rapidly become proficient with the concepts of biometric monitoring software

• Comfortable working within a fast-paced multi-national environment requiring both team leadership and a hands-on contribution

• Results-oriented team builder with proven experiences building and growing organizations by taking new products to market

• Ability to travel over 40% if needed

• English - professional proficiency (C2)

What we offer?

• Full-time employment based on an employment contract or B2B contract

• Interesting and responsible work in a modern company that focuses on “meaningful technology,” something that has value and purpose

• Opportunity to work with innovative solutions. We operate in cutting-edge medical technologies such as telehealth and AI – Artificial Intelligence for the healthcare industry

• Opportunity to collaborate with both medical and business environments from abroad, including Australia, Canada, USA, the Middle East, European countries, and Asia. The experiences gained have a significant impact on the development of our employees

• All necessary work tools, including the latest AI solutions

• Yearly bonus system based on achieved goals